Emirates is preparing to introduce travel-insurance guarantees designed to reassure passengers and rebuild Dubai’s tourism trade, which has been hit hard by the US-Iran-Israel war, Newswire reported on Wednesday, citing Daily Mail.

Emirates President Tim Clark said the carrier was working with underwriters to make coverage available as a “reasonably priced” add-on to airline tickets, with a guarantee that passengers would be brought home — including via competitor airlines if needed — should regional hostilities prevent Emirates from operating. The pitch is designed to counter widespread no-fly advisories from Western governments that have effectively frozen leisure-traveller demand for the Gulf city.

Dubai had targeted 20 million visitor arrivals for 2026 before the war broke out. Clark said the emirate was now losing roughly £450 million a day in tourism revenue, with hotels closing rooms, restaurant footfall collapsing and conference business postponed. The airline industry’s two largest Gulf hubs — Dubai and Doha — have both seen heavy passenger fall-off following the escalating strikes between Iran, Israel and the US.

Despite the slump, Dubai International Airport still handles around 40,000 daily transfer passengers, Clark said, underscoring the hub’s continuing role even as direct-to-Dubai bookings have collapsed. For Sri Lanka, the wider Gulf disruption has hit insurance premiums and shipping routes for crude imports and pushed up airfares as carriers reroute around restricted airspace.

Emirates has not yet announced the launch date or pricing for the insurance add-on. Clark said the product was being designed to be available across Emirates’ global network within weeks.

Sources: Newswire — Emirates to offer insurance to tempt passengers back to Dubai.