The Sri Lanka Tourism Promotion Bureau (SLTPB) has held a two-day promotional campaign in Dhaka aimed at lifting Bangladeshi visitor numbers, a growing source market for the island’s tourism sector.
The programme, organised in collaboration with the Sri Lankan High Commission in Dhaka, comprised a Media Networking Session on April 5 and a B2B Roadshow and Tour Operators Networking Evening on April 6, all held at Le Méridien Dhaka.
The bureau said the sessions brought together media professionals, tour operators and industry stakeholders from both countries, with SriLankan Airlines and FitsAir participating alongside the Tour Operators Association of Bangladesh (TOAB) and the Bangladesh Outbound Tour Operators Association (BOTOA).
Bangladesh sent more than 59,000 visitors to Sri Lanka in 2025, the High Commission said, describing the country as one of the island’s important source markets. The mission added that “significant untapped potential remains” to deepen two-way tourism, with improved air connectivity and closer industry collaboration seen as key levers.
The bureau positioned Sri Lanka as a destination across several segments — leisure, MICE, cultural, wellness and emerging health tourism — and emphasised the role of tour operators and travel agents in shaping destination perceptions and curating packaged itineraries.
The Dhaka campaign forms part of a broader SLTPB push to diversify source markets beyond traditional European and Asian feeders, as Sri Lanka’s tourism sector works to maintain its post-Ditwah recovery trajectory despite the slowdown recorded in early 2026.
Source: Newswire
